"Meme is only 24 seconds and is akin to a kinetic photograph. The rhythm of a loop of tape going round and round is replicated in the mirrored motion of cars going in and out of a McDonalds drive-in as endless loop. Shot at night, the Golden Arches and a New Zealand flag are ghosted and doubled in the sky above. The McDonalds resembles a giveaway free plastic toy itself, a tiny self-contained slot car set, where the wheels of commerce simply go round and round. Very smart indeed." - Mark Amery, eyecontact, Oct 3, 2012 Read more: