A TV news report from 18 October 2010 on the Wells Group project The Beneficiary’s Office.
Wells Group is a Public PR Company created by artist Tao Wells (seen here in interview) located in Wellington, New Zealand. Wells Group describe their purpose as working toward re-branding beneficiaries and the concept of benefit.
Wells is interviewed and says; “I believe the true artists of our times are the politicians and the PR companies and the lobby groups who are creating frames for how we interpret reality”.
ACT and National MP’s give their verdict on the project, curator Sophie Jerram affirms the project’s intent was to spark debate.