100% Pure You


"We are Colin McCahon depicting the verdurous Otago landscape. Slip into nature, consuming its essence as a tool for commercial enterprise. PBPR reframes NZ’s outward identity as an uneasy patriotism. A solo quest. The obsessive bionic quest to be your “best” undertaken through the labyrinth of contemporary images of New Zealand" - PBPR


Talent: Louise Mahoney
Editor: Damien Shatford
Production Assistants: Dominic Stephenson & Phoebe Mackenzie
Music: Mark Wundercastle
Special Thanks: Jamie Hanton, Max Bellamy, Craig Freeborn, Hamish Tocker, Jonathan’s Photo & Video Warehouse, Katmandu, CCC and Southern Gold